Responsible raw materials
We use two core materials: NATIVA™ merino wool and Tencel. Each with its own certification, each with its own story, but both with the same commitment to quality and ethical production.
Our socks are not washed at the factory. That saves water. After the first wash they only get softer, which is a mark of quality, not a flaw.
NATIVA™ Merino Wool"
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NATIVA™ is the first certification to guarantee the entire wool production process, from farm to finished product, using blockchain technology.
Tencel™ Lyocell
Tencel is made from cellulose from eucalyptus wood: fast growing, renewable and biodegradable. A closed-loop production process recycles almost 100% of the solvent. The result: a material that is ideal for sensitive skin, breathable and moisture absorbing.
Merino vs. ordinary wool vs. synthetic
| Merino Love | Ordinary wool | Acrylic / Polyester | |
|---|---|---|---|
| Never itchy | ✓ | ✗ | ± |
| Temperature regulating | ✓ | ✓ | ✗ |
| Odour resistant | ✓ | ± | ✗ |
| Biodegradable | ✓ | ✓ | ✗ |
| Mulesing-free | ✓ | ✗ | n/a |
| Certified | ✓ NATIVA™ | ± | ✗ |
How to keep them beautiful
Merino wool is tougher than you think, but a little love works wonders.