Log in

Language

Cart

Your cart is empty
The story behind the socks

Small steps every day

Merino Love is more than a sock. It is a conscious choice for a world that is still here tomorrow.

<p>A passion that became a brand</p>
How it started

A passion that became a brand

At Merino Love it all began with a love of merino wool. We wanted to make socks that are not only wonderfully soft but also fit beautifully — socks that make you happy all over again every day.

"We wanted to show that love for people, animals and nature can go hand in hand with fashion and comfort."

That is how our Classic came about. We soon noticed that our customers were just as enthusiastic as we were, and that gave us the motivation to go even further.

Our mission

Honest from farm to foot

We want to show that "good for the planet" and "premium quality" are not opposites.

Our wool comes from NATIVA™-certified shepherds in Uruguay. The La Magdalena farm produces its own energy and water, and every sheep lives mulesing-free — a principle we never depart from.

Materialen
What we stand for

Three values, one direction

01
Animal friendly
Animal welfare comes first for us. Our NATIVA™ wool is fully traceable back to the flock and from farm to sock. Mulesing is absolutely forbidden here.
02
Environmentally friendly
Biodegradable, renewable and delivered unwashed to save water. Every choice in our production chain is a deliberate step towards a smaller footprint.
03
Socially shipped
We work every day with a team of talented people who previously faced barriers to employment. Every pair of socks contributes to a more inclusive society.
The team

The people behind the socks

Small team, big passion. Meet the faces behind Merino Love.

Danielle
Founder & Creative Director
Danielle

While working with various brands, Danielle discovered the unique properties of merino wool and could not stop. For her it is all about balance: comfort and style, the wool and the people behind it.

❤ Favorieten
The Daily (X12) for every day · The Cozy (X50) for home and on the plane
Laura
Marketeer & Webshop Designer
Laura

Laura makes sure Merino Love always looks fresh. From the communication to the look of the brand, she puts Merino Love on the map with a sharp eye for detail and a feel for the brand.

❤ Favorieten
The Low (X10) for every day · The Alpine (X80) for evenings on the sofa
Our growth

Forward, step by step

I
The beginning
The first Classic socks
We started with one model, in a basic colour. Simple, honest and beautifully soft. The reactions from those first customers made one thing clear: this could not stop here.
II
Breakthrough
NATIVA™ partnership & Finland
In our search for the most animal-friendly and sustainable wool, we arrived at NATIVA™. Together with our factory in Finland, a new collection was born.
III
Innovation
The Natural collection
No dye, no extra water use. Our natural colour skips the dyeing process entirely, and immediately became one of our most popular variants.
IV
Now & next
Better, step by step
We are far from finished. From the materials we use to the way we work with our team, every day we work on a little more impact.